Multi-Channel Engagement (Digital) Manager


 
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職缺說明
Multi-Channel Engagement (Digital) Manager
 
  • Responsibilities:
  1. Develop and execute comprehensive digital marketing plans aligned with business goals and objectives.
  2. Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
  3. Develop digital friendly contents of new launch products and/or existing products on email Marketing and HCP Portal to drive awareness.
  4. Increase percentage of digital touchpoints with our customers.
  5. Measure Taiwan MCE solutions utilization of the responsible brands and work with brand teams to seek improvement opportunities.
  6. Monitor key performance indicators (KPIs) and analytics to track the effectiveness of digital marketing efforts and make data-driven decisions.
  7. Work with cross-functional teams and community to replicate identified best practices.
  8. Stay up-to-date with emerging trends, technologies, and tools in digital marketing and recommend innovative approaches to drive results.
 
  • Qualifications:
  1. Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  2. Proven track record of success in digital marketing, with at least 3 years of experience in a similar role.
  3. Strong understanding of digital marketing principles, tactics, and best practices.
  4. Proficiency in digital marketing tools and platforms.
  5. Good command of English.
  6. Excellent analytical skills with the ability to interpret data and metrics to drive insights and optimization.
  7. Creative thinker with a passion for innovation and continuous improvement.
  8. Strong project management and organizational skills with the ability to manage multiple priorities and deadlines.
  9. Excellent communication and interpersonal skills.
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